William Bullard is the founder of EdChanges, a marketing services firm that offers schools, colleges, and universities a wide variety of strategic marketing services. William moved into education in 2012 and enjoys applying lessons from his innovative past work in direct marketing, the internet, and digital marketing to private education. He has been the director of communications at two Boston-area schools and a consultant for several schools, service providers, marketing agencies, and philanthropic counselors. His four-year role as VP of Internet Marketing for the American Marketing Association – Boston gave him cutting-edge marketing ideas to harness for education, and he is now a board member for a historic house and garden for which he provides marketing and analytics support.

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William earned his MBA at a top-15 business school, The Anderson School at UCLA. Prior to that, he was steeped in independent schools as a graduate of Pike School, then Berkshire School, where his grandfather graduated in 1912 and his father was a longtime trustee. He is proud of the excellent education gained by his children at the Gilman and Bryn Mawr Schools in Baltimore. William is an active volunteer for his college alma mater, Trinity, and a longtime previous class agent for Berkshire.

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He welcomes a chance to learn about your institution's strategic goals and marketing programs, and how EdChanges may be able to help. You can reach him by email or at 410-456-7230.