Blackbaud

Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.

Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?

My recent connection with Blackbaud has been a terrific opportunity to create more cutting-edge content about enrollment marketing, as well as develop my first podcast (with lots of help from Daren Worcester of Blackbaud!).

eBook: Maximizing the Five Stages of Enrollment Marketing, published in October, 2019

Podcast: The Five Stages of Enrollment Marketing

Tip sheet: Using Data in Your Enrollment Marketing