Blackbaud

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My connection with Blackbaud started in 2019 and has been a terrific opportunity to create more cutting-edge content about enrollment marketing, as well as develop my first podcast.

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In early 2021, I was thrilled to be chosen as a "Key Education Influencer" by Blackbaud, which included my article about using marketing as a change agent in education. I felt honored to be listed with luminaries like Donna Orem of NAIS, Sue Cunningham of CASE, and Jeff Shields of the NBOA. Please see:

 

 Blackbaud's Perspective on the Year Ahead

 

My article is on page 17

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In October, 2019, I collaborated with Blackbaud to develop an eBook, podcast, and tip sheet about enrollment marketing:

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• eBook: Maximizing the Five Stages of Enrollment Marketing, published in October, 2019

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• Podcast: The Five Stages of Enrollment Marketing​

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• Tip sheet: Using Data in Your Enrollment Marketing

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