Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
Blackbaud
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My connection with Blackbaud started in 2019 and has been a terrific opportunity to create more cutting-edge content about enrollment marketing, as well as develop my first podcast.
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In early 2021, I was thrilled to be chosen as a "Key Education Influencer" by Blackbaud, which included my article about using marketing as a change agent in education. I felt honored to be listed with luminaries like Donna Orem of NAIS, Sue Cunningham of CASE, and Jeff Shields of the NBOA. Please see:
Blackbaud's Perspective on the Year Ahead
My article is on page 17
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In October, 2019, I collaborated with Blackbaud to develop an eBook, podcast, and tip sheet about enrollment marketing:
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eBook: Maximizing the Five Stages of Enrollment Marketing, published in October, 2019
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Podcast: The Five Stages of Enrollment Marketing​
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Tip sheet: Using Data in Your Enrollment Marketing
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