April 17, 2020

Digital marketing has increasingly become the primary vehicle for higher ed and independent school advertising. The rapid growth and evolution of many digital channels offers strong audience targeting, highly trackable results, and in many cases, superior performance c...

This article addresses this fundamental question: should you focus on branding and messaging or use data-driven marketing (DDM) to address critical marketing issues?

The short answer is: “both.”

In this piece, we will dive into the respective roles of branding and d...

January 15, 2020

Transformation is an amorphous topic, summoning thoughts of greatness, upheaval, and metamorphosis while posing big questions. What does it encompass? Is all transformation good? Can we transform one element of an institution without changing the whole? The primary cha...

October 31, 2019

Benchmarking has several similar descriptions, and virtually all center around comparing your processes and practices to industry leaders to determine best practices and performance in crucial functions, with the goal of improving your own performance. It is now seen b...

August 23, 2019

A rapid transformation is underway in our society, creating stunning breakthroughs and consumer benefits while simultaneously being castigated for privacy concerns and technology overreach. The source of this power and controversy is personalization, buttressed by its...

March 19, 2019

When you began your working career, did you hear the phrase, “you have to start at the bottom and work your way up?” For most of us, this was a truism that meant we had to learn the basics, get the lay of the land, and build a foundation we could use as a springboard....

January 14, 2019

As you prepare for an important trip, would you ever go without a plan for how to get to your destination, what to do when you arrive, and your most important goals for the visit? Most of us would not – and yet many educational institutions undertake their marketing ve...