Increase Higher Ed Enrollment with Lead Generation and Nurturing

Many Higher Education leaders describe their institution's admission, retention, and other growth-related programs as "strategic enrollment management." While that term covers many significant areas, including curriculum and facilities, the strategies shared in this post focus on how to increase your inquiries, applications, and yield rate using lead nurturing strategies — a vital piece of enrollment marketing. Enrollment marketing can be simplistically segmented into two phases: lead generation and lead nurturing. Let's begin with lead generation. Phase I: Lead Generation The goal of lead generation is to increase submitted applications through integrated marketing, digital advertising, and

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