The Power of Testing in Education Marketing

How do you increase the effectiveness of your emails, digital ad campaigns, website, blog posts, social media activity, and other marketing programs? While that’s a loaded question, there is at least one simple answer: marketing testing. By testing critical variables in your marketing, you can develop a series of best practices that will gradually lead to improved performance from each of your marketing channels. While in some cases your results will apply only to a particular project or narrow campaign, the more common outcome is that you will gain broader insights on the best strategies and tactics to use for each medium. Opportunities in Testing Testing is one of the core premises underly

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