Why Does Your Educational Institution Need a Marketing Plan?

As you prepare for an important trip, would you ever go without a plan for how to get to your destination, what to do when you arrive, and your most important goals for the visit? Most of us would not – and yet many educational institutions undertake their marketing ventures without a formal strategy or plan. Failing to plan is planning to fail, they say. Or how about “a goal without a plan is just a wish” (from Antoine de Saint-Exupéry)? These and many other well-known quotes convey that simply doing is not always the most effective approach. Without mapping out your objectives and the strategies and tactics to achieve them, you will likely achieve less than you would have with a plan. Stic

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