The Building Blocks of Strategic Education Marketing

When you began your working career, did you hear the phrase, “you have to start at the bottom and work your way up?” For most of us, this was a truism that meant we had to learn the basics, get the lay of the land, and build a foundation we could use as a springboard. Rare were people with the connections or talent to head directly to the top. “Starting at the bottom” also applies to marketing an institution. While it is exciting to create the social media campaigns, print ads, or website programs to accelerate your progress, those can’t be successfully developed in a vacuum. Those campaigns will not realize their full potential unless they draw on the core strengths and brand of your educat

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