How Personalization Will Revolutionize Education Marketing

A rapid transformation is underway in our society, creating stunning breakthroughs and consumer benefits while simultaneously being castigated for privacy concerns and technology overreach. The source of this power and controversy is personalization, buttressed by its frequent companion, data-driven marketing. This article touches on the broader dimensions of how customization and personalization are re-shaping fields of endeavor from health care to retail before zeroing on our primary mission: how is the personal touch remaking marketing, and what are the effects on education in particular? Having started in direct marketing, I was taught from day one the importance of personal connections

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