Branding or Data-Driven Marketing for Your School or College? You Need Both.

This article addresses this fundamental question: should you focus on branding and messaging or use data-driven marketing (DDM) to address critical marketing issues? The short answer is: “both.” In this piece, we will dive into the respective roles of branding and data-driven marketing in assessing and enhancing your image, strengths and weaknesses, competitive position, constituent attitudes, marketing programs, and other key factors that affect your admissions, retention, and advancement. Branding and data-driven marketing are not the diametric opposites they seem. Rather they are complementary skills that can yield exponential gains when combined. What Are Branding and Data-Driven Marketi

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