Climbing the Heights of Digital Marketing in Education

Digital marketing has increasingly become the primary vehicle for higher ed and independent school advertising. The rapid growth and evolution of many digital channels offers strong audience targeting, highly trackable results, and in many cases, superior performance compared with other marketing options. The recent fascination with digital marketing has also exposed a substantial divide in the capabilities of education marketers. The use of digital and social media advertising such as Facebook ads and Google Ads, along with other display ads, retargeting, and video ads, has produced clear distinctions in the aptitude of the marketing practitioners. While a few have mastered the strategy, ta

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