January 15, 2020

Transformation is an amorphous topic, summoning thoughts of greatness, upheaval, and metamorphosis while posing big questions. What does it encompass? Is all transformation good? Can we transform one element of an institution without changing the whole? The primary cha...

October 31, 2019

Benchmarking has several similar descriptions, and virtually all center around comparing your processes and practices to industry leaders to determine best practices and performance in crucial functions, with the goal of improving your own performance. It is now seen b...

August 23, 2019

A rapid transformation is underway in our society, creating stunning breakthroughs and consumer benefits while simultaneously being castigated for privacy concerns and technology overreach. The source of this power and controversy is personalization, buttressed by its...

March 19, 2019

When you began your working career, did you hear the phrase, “you have to start at the bottom and work your way up?” For most of us, this was a truism that meant we had to learn the basics, get the lay of the land, and build a foundation we could use as a springboard....

August 9, 2018

How big a role does habit play in our society, in our institutions, and in our own behavior? Simple answer: huge. So significant, in fact, that habit has been one of the biggest topics covered by philosophers, writers, and self-help gurus from the Greek heyday to today...

March 3, 2018

In this era of big data, many of us understand that our lives are continually being tracked, both on- and offline. It’s no coincidence that the vehicle you researched on CarMax instantly shows up as an ad on another website. Your movements on Google Maps help the compa...

December 13, 2017

NOTE: This article also appeared in Independent Thinking's Head's Letter in January, 2018.

There was a time in the past when “marketing” was viewed as inconsequential, perhaps even harmful to a school. However, as many schools are buffeted by demographic shifts, resista...

May 3, 2017

Many Higher Education leaders describe their institution's admission, retention, and other growth-related programs as "strategic enrollment management." While that term covers many significant areas, including curriculum and facilities, the strategies shared in this po...

April 22, 2017

If you work in Development or Advancement at your college or university, you understand the power of a personal connection with your constituents. When an active alum graduates, you know his or her history with your institution, donation patterns, and much more. You kn...

March 31, 2017

Learn to harness the power of your website, email, digital marketing, print, and other key areas through a communications audit.

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Climbing the Heights of Digital Marketing in Education

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