April 17, 2020

Digital marketing has increasingly become the primary vehicle for higher ed and independent school advertising. The rapid growth and evolution of many digital channels offers strong audience targeting, highly trackable results, and in many cases, superior performance c...

January 14, 2019

As you prepare for an important trip, would you ever go without a plan for how to get to your destination, what to do when you arrive, and your most important goals for the visit? Most of us would not – and yet many educational institutions undertake their marketing ve...

November 9, 2018

How do you increase the effectiveness of your emails, digital ad campaigns, website, blog posts, social media activity, and other marketing programs? While that’s a loaded question, there is at least one simple answer: marketing testing.

By testing critical variables in...

August 8, 2018

See part I of this "Habit" piece for the definitions of "friend" and "foe" habits and much more!

How Habits Change

Despite their powerful grip, it is a fact that habits change. People start exercising more, reading more, going to church more – or they spend even more tim...

March 2, 2018

Originally Published in NAIS Independent School Magazine, Winter 2018

In part 1, I discussed the dynamics of data-driven marketing, the social and technology changes underlying it, how three leading schools used strategic marketing to exceed their goals.

Read part 1 now...

December 13, 2017

In Part 1, I examined what marketing can - and can't - do for schools.  It ended with a bit of a teaser.. What If…some seemingly insurmountable obstacles are actually addressable through creative marketing and communications?

And now we continue that thread.

What i...

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Climbing the Heights of Digital Marketing in Education

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