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Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.

Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?

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Featured Posts

Increase Higher Ed Enrollment with Lead
Generation and Nurturing

William Bullard

May 3, 2017
1 min

Increase Higher Ed Enrollment with Lead Generation and Nurturing

Audit Your Communications for More Effective Marketing (Part I of II)

William Bullard

Mar 31, 2017
3 min

Audit Your Communications for More Effective Marketing (Part I of II)

The How-To’s of Communications Audits (Part II of II)

William Bullard

Mar 25, 2017
4 min

The How-To’s of Communications Audits (Part II of II)

Multi-Channel Measurement

William Bullard

Feb 3, 2017
3 min

Multi-Channel Measurement

Energize Your Enrollment Marketing With Lead Nurturing

William Bullard

Jan 26, 2017
5 min

Energize Your Enrollment Marketing With Lead Nurturing

Increase Your Fundraising with Donor Cultivation Marketing

Increase Your Fundraising with Donor Cultivation Marketing

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The Past, Present, and Future of Education Marketing: A Video Series

Video Series: Building Blocks of Strategic Education Marketing

Video Series: Building Blocks of Strategic Education Marketing

Scroll (far) down to see all of our previous posts!

Increase Your Fundraising with Donor Cultivation Marketing

The Past, Present, and Future of Education Marketing: A Video Series

“Fit” in Life and Education: Small Word, Huge Significance

Video Series: Building Blocks of Strategic Education Marketing

Climbing the Heights of Digital Marketing in Education

Branding or Data-Driven Marketing for Your School or College? You Need Both.

Transformational vs. Marginal Change in Education Marketing

The Power of Benchmarking+ in Education Marketing

How Personalization Will Revolutionize Education Marketing

The Building Blocks of Strategic Education Marketing

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