Data-driven Marketing

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Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.

Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?

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Marketing Plans

* Communications

Audits

Web Management

* Content Marketing & Blogging

Data-driven Marketing & Analytics

Email

* Lead Gen & Nurturing

Campaign Integration

Digital Marketing

* Video Marketing

* Social Media

Direct/Database

* Personalization

Market Research

Featured Posts

Video Series: Building Blocks of Strategic Education Marketing

William Bullard

Oct 14, 2020
1 min

Video Series: Building Blocks of Strategic Education Marketing

Climbing the Heights of Digital Marketing in Education

William R. Bullard

Apr 17, 2020
11 min

Climbing the Heights of Digital Marketing in Education

Habit in Independent School Marketing: Friend or Foe? Part II

William R. Bullard

Aug 8, 2018
6 min

Habit in Independent School Marketing: Friend or Foe? Part II

Best Practices in Data-Driven Marketing, Part 1: NAIS Article, Winter, 2018

William Bullard

Mar 3, 2018
9 min

Best Practices in Data-Driven Marketing, Part 1: NAIS Article, Winter, 2018

Audit Your Communications for More Effective Marketing (Part I of II)

William Bullard

Mar 31, 2017
3 min

Audit Your Communications for More Effective Marketing (Part I of II)

The How-To’s of Communications Audits (Part II of II)

William Bullard

Mar 25, 2017
4 min

The How-To’s of Communications Audits (Part II of II)

Energize Your Enrollment Marketing With Lead Nurturing

William Bullard

Jan 26, 2017
5 min

Energize Your Enrollment Marketing With Lead Nurturing

Increase Your Fundraising with Donor Cultivation Marketing

Increase Your Fundraising with Donor Cultivation Marketing

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The Past, Present, and Future of Education Marketing: A Video Series

Video Series: Building Blocks of Strategic Education Marketing

Video Series: Building Blocks of Strategic Education Marketing

Scroll (far) down to see all of our previous posts!

Increase Your Fundraising with Donor Cultivation Marketing

The Past, Present, and Future of Education Marketing: A Video Series

“Fit” in Life and Education: Small Word, Huge Significance

Video Series: Building Blocks of Strategic Education Marketing

Climbing the Heights of Digital Marketing in Education

Branding or Data-Driven Marketing for Your School or College? You Need Both.

Transformational vs. Marginal Change in Education Marketing

The Power of Benchmarking+ in Education Marketing

How Personalization Will Revolutionize Education Marketing

The Building Blocks of Strategic Education Marketing

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