April 17, 2020

Digital marketing has increasingly become the primary vehicle for higher ed and independent school advertising. The rapid growth and evolution of many digital channels offers strong audience targeting, highly trackable results, and in many cases, superior performance c...

January 14, 2019

As you prepare for an important trip, would you ever go without a plan for how to get to your destination, what to do when you arrive, and your most important goals for the visit? Most of us would not – and yet many educational institutions undertake their marketing ve...

August 9, 2018

How big a role does habit play in our society, in our institutions, and in our own behavior? Simple answer: huge. So significant, in fact, that habit has been one of the biggest topics covered by philosophers, writers, and self-help gurus from the Greek heyday to today...

August 8, 2018

See part I of this "Habit" piece for the definitions of "friend" and "foe" habits and much more!

How Habits Change

Despite their powerful grip, it is a fact that habits change. People start exercising more, reading more, going to church more – or they spend even more tim...

December 13, 2017

NOTE: This article also appeared in Independent Thinking's Head's Letter in January, 2018.

There was a time in the past when “marketing” was viewed as inconsequential, perhaps even harmful to a school. However, as many schools are buffeted by demographic shifts, resista...

December 13, 2017

In Part 1, I examined what marketing can - and can't - do for schools.  It ended with a bit of a teaser.. What If…some seemingly insurmountable obstacles are actually addressable through creative marketing and communications?

And now we continue that thread.

What i...

May 3, 2017

Many Higher Education leaders describe their institution's admission, retention, and other growth-related programs as "strategic enrollment management." While that term covers many significant areas, including curriculum and facilities, the strategies shared in this po...

April 22, 2017

If you work in Development or Advancement at your college or university, you understand the power of a personal connection with your constituents. When an active alum graduates, you know his or her history with your institution, donation patterns, and much more. You kn...

January 26, 2017

Lead nurturing is a critical part of enrollment marketing, as it can enhance your relationship with prospective students and improve your applications and yield rate.

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Climbing the Heights of Digital Marketing in Education

April 17, 2020

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