March 3, 2018

In this era of big data, many of us understand that our lives are continually being tracked, both on- and offline. It’s no coincidence that the vehicle you researched on CarMax instantly shows up as an ad on another website. Your movements on Google Maps help the compa...

February 28, 2017

Data-driven marketing lets you measure the effectiveness of various channels. then adapt your message on your website, SEO, email, digital marketing campaigns, social media, blog, video.

February 24, 2017

In part I, we eavesdropped on a conversation between Marty Luther and Abigail Rogers as they discussed the benefits of applying data to their school’s marketing programs. Now, the new Director of Advancement at a California boarding school and its Director of Communica...

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Transformational vs. Marginal Change in Education Marketing

January 15, 2020

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