December 13, 2017

NOTE: This article also appeared in Independent Thinking's Head's Letter in January, 2018.

There was a time in the past when “marketing” was viewed as inconsequential, perhaps even harmful to a school. However, as many schools are buffeted by demographic shifts, resista...

May 3, 2017

Many Higher Education leaders describe their institution's admission, retention, and other growth-related programs as "strategic enrollment management." While that term covers many significant areas, including curriculum and facilities, the strategies shared in this po...

January 26, 2017

Lead nurturing is a critical part of enrollment marketing, as it can enhance your relationship with prospective students and improve your applications and yield rate.

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