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Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
The Enrollment Management Association (EMA)
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My two opportunities to work with the EMA have been powerful learning experiences and expanded my knowledge and network:
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Created and co-presented a webinar for the EMA in October, 2018:
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The Power of Data-driven Marketing
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Presented to two Admission Leadership Councils (an EMA group) in Morristown, NJ and Atlanta, GA in April and May, 2019:
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Marketing Strategies for the New Independent School Consumer
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