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Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
I enjoyed my partnership with website leader Finalsite to provide a variety of cutting-edge marketing pieces, starting in 2016:
White Paper: Getting Reel: The Use of Video in Independent Schools, June, 2016
Blog Post: Lead Generation And Lead Nurturing 101 For Higher Ed Marketers, April, 2017
Research article, "A Study and Analysis of 'Why' Pages," July, 2016
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