Kalix Marketing | mysite

Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.

Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?

Kalix Marketing

It was a pleasure to work with Jonathan Oleisky and Kalix from 2015-16 as they began to develop a content marketing strategy:

Energize Your Enrollment Marketing with Lead Nurturing, Part I, November, 2015

Energize Your Enrollment Marketing with Lead Nurturing, Part II, November, 2015

Measuring-Your School's Marketing Campaigns: A-Case Study, December, 2015

Audit Your Communications for More Effective Marketing, Part 1, January, 2016

The How-to's of Communications Audits, Part II, January, 2016

Using Data to Guide Your School's Marketing Efforts, Part 1, April, 2016

Guiding Your School's Marketing With Data, Part II, May, 2016