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Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
It was a pleasure to work with Jonathan Oleisky and Kalix from 2015-16 as they began to develop a content marketing strategy:
Measuring-Your School's Marketing Campaigns: A-Case Study, December, 2015
The How-to's of Communications Audits, Part II, January, 2016
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