Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
Services
Marketing Plans
* Communications
Audits
Web Management
* Content Marketing & Blogging
Data-driven Marketing & Analytics
* Lead Gen & Nurturing
Campaign Integration
Digital Marketing
* Video Marketing
* Social Media
Direct/Database
* Personalization
Market Research
Lead Generation and Nurturing

One of the keys to thriving or simply surviving for some schools, colleges, and universities is generating a stream of qualified prospects to ensure you are enrolling high-caliber students with enough full-pays to meet your financial goals. The ability to generate interest from an optimal mix of families and students through print, web, and social media marketing is covered extensively on other pages here - please visit our digital marketing, social media, and direct/database pages to start.
Staying Connected Is Imperative, Too
While enrollment marketing is hardly a walk in the park, its significance has ensured that virtually every institution performs the basic requirements: identifying solid prospects, creating ads and web content to attract those people to consider that institution; and ideally applying and enrolling if admitted. Less dissected by marketers, or seemingly considered by many admissions people, is how to create an effective and efficient way to stay connected with your prospects from the initial contact throughout the application process. This process of "nurturing" your target audience is critical at three major stages: after the prospects have shown interest, to ensure they apply; after application, to stay top-of-mind; and after acceptance, to distinguish your institution from the competition.
