Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
LinkedIn/YouTube
LinkedIn has proven to be my most effective medium for leading-edge marketing content. Readers have shown substantial interest in several articles and posts, and now videos, with hundreds of likes, many shares, and frequent comments that have provided much food for thought, for other readers - and for me.
VIDEOS
The following video series are hosted on YouTube:
The Past, Present, and Future of Education Marketing
This is a ten-part series: See the Video Series Here!
March, 2021
The Strategic Building Blocks of Education Marketing.
This is an eight-part series: See the Video Series Here!
October, 2020
ARTICLES
In Today's Multi-Channel World, You Need Marketing Integration
March 9, 2022
Increase Your Fundraising with Donor Cultivation Marketing
November 16, 2021
“Fit” in Life and Education: Small Word, Huge Significance
November 7, 2020
Climbing the Heights of Digital Marketing in Education
April 7, 2020
Branding or Data-Driven Marketing for Your School? Yes.
February 11, 2020
Transformational vs.Marginal Change in Education Marketing
December 17, 2019
The Power of Benchmarking+ in Education Marketing
October 2, 2019
How Personalization Will Revolutionize Education Marketing
March 20, 2019
The Building Blocks of Strategic Education Marketing
February 13, 2019
Why Does Your Educational Institution Need a Marketing Plan?
December 11, 2018
The Power of Testing in Education Marketing
August 29, 2018
Habit in Independent School Marketing: Friend or Foe?
May 10, 2018
What Marketing Can- and Can't - Do for Your School
December 7, 2017
POSTS
Supporting the launch of my Blackbaud eBook:
Maximizing the Five Stages of Enrollment Marketing
October, 2019
Supporting an eBook created with Joke Youmell of the Enroll Media Group:
Optimize Your School's Marketing Efforts with a Communications Audit
June, 2019
Creating awareness of the two speaking engagements I delivered for the Enrollment Management Association at their Admissions Leadership Council events in Morristown, NJ and Atlanta, GA:
Marketing Strategies for the New Independent School Consumer
May, 2019
Webinar I developed and co-presented with now-Oak Hill Head of School John O'Brien for the Enrollment Marketing Association
Data-driven Marketing for Independent Schools
May, 2018