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LinkedIn/YouTube

LinkedIn has proven to be my most effective medium for leading-edge marketing content. Readers have shown substantial interest in several articles and posts,  and now videos, with hundreds of likes, many shares, and frequent comments that have provided much food for thought, for other readers - and for me.

VIDEOS

 

The following video series are hosted on YouTube:

The Past, Present, and Future of Education Marketing

This is  a ten-part series: See the Video Series Here!

March, 2021

The Strategic Building Blocks of Education Marketing.

This is  an eight-part series: See the Video Series Here!

October, 2020

ARTICLES

“Fit” in Life and Education: Small Word, Huge Significance

November 7, 2020

 

Climbing the Heights of Digital Marketing in Education

April 7, 2020

 

Branding or Data-Driven Marketing for Your School? Yes.

February 11, 2020

Transformational vs.Marginal Change in Education Marketing

December 17, 2019

 

The Power of Benchmarking+ in Education Marketing

October 2, 2019

How Personalization Will Revolutionize Education Marketing
March 20, 2019

The Building Blocks of Strategic Education Marketing

February 13, 2019

Why Does Your Educational Institution Need a Marketing Plan?

December 11, 2018

The Power of Testing in Education Marketing

August 29, 2018

Habit in Independent School Marketing: Friend or Foe?

May 10, 2018

What Marketing Can- and Can't - Do for Your School

December 7, 2017

                                     POSTS

Supporting the launch of my Blackbaud eBook:

Maximizing the Five Stages of Enrollment Marketing

October, 2019

Supporting an eBook created with Joke Youmell of the Enroll Media Group:

Optimize Your School's Marketing Efforts with a Communications Audit

June, 2019

Creating awareness of the two speaking engagements I delivered for the Enrollment Management Association at their Admissions Leadership Council events in Morristown, NJ and Atlanta, GA:

Marketing Strategies for the New Independent School Consumer

May, 2019

Webinar  I developed and co-presented with now-Oak Hill Head of School John O'Brien for the Enrollment Marketing Association

Data-driven Marketing for Independent Schools

May, 2018