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Colleges, universities, and independent schools are under increasing pressure today. With financial, societal, competitive, demographic, and global forces roiling private education, most institutions need to reassess their marketing strategies. These decisions have profound effects on your admissions, retention, and advancement campaigns.
Do you have a strategic marketing plan? Are you using the data from your website, email, and social media to discover what's of interest to your readers? Do you use personlization, benchmarking, and testing to develop and analyze your marketing campaigns?
National Association of Independent Schools (NAIS)
I have had the pleasure of working with NAIS on two substantial content pieces:
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Created an article for Independent School Magazine, released in January, 2018:
Best Practices in Data-driven Marketing
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Created an article for the Savvy Trustee newsletter, published in February, 2014:
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Spotlight on Marketing: What Schools Can Learn from Business, parts 1 and 2
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